Mahindra & Mahindra Adopts ABB's Pixelpaint For Customised Paint Options On New EV Line

Indian automobile giant, Mahindra & Mahindra (M&M), has opted for ABB Robotics‘ PixelPaint technology for its upcoming electric vehicle (EV) paint facility.

What Happened: The SUV maker is set to become the country’s first original equipment manufacturer to utilise PixelPaint technology for painting contrasting roofs and pillars. This technology, compared to an inkjet printer, is slated to begin serial production in 2025.

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“By integrating PixelPaint-equipped robots in dedicated cells, Mahindra’s paint shop will be able to apply finishes such as contrasting roof and pillar treatments on its new line of EVs in a fully automated process,” stated Joerg Reger, managing director of ABB Robotics Automotive Business Line.

PixelPaint, equipped with over 1,000 individually controlled nozzles mounted on an ABB robot, guarantees that 100% of the paint is applied to the car with no overspray or airborne misting. This eradicates the need for labour-intensive masking and repeat trips through the paint shop, resulting in zero waste while ensuring faithful reproduction of precise details.

The implementation also includes 42 robots from the IRB 5500 family. This move is anticipated to boost the demand for personalisation options and position Mahindra’s products within the luxury segments.

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