Hero Launches New Bike 'The Centennial' To Honour Founder Brijmohan Lall Munjal

Hero MotoCorp unveiled ‘The Centennial’, a collector’s edition motorcycle in honour of its founder, Brijmohan Lall Munjal. The announcement, made on the occasion of his 101st birth anniversary, marks a significant milestone in the company’s history.

What Happened: According to the company’s press release, The Centennial is a testament to Hero MotoCorp’s commitment to innovation and excellence. The motorcycle was designed and developed by a team of international experts at the Hero Centre for Innovation and Technology in India and the Hero Tech Centre in Germany.

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With only 100 units of this marvel of engineering and design available, the motorcycle represents the epitome of premium performance and craftsmanship. As a tribute to Munjal’s 101st birth anniversary, these exclusive motorcycles will be auctioned to employees, associates, business partners, and stakeholders. The funds raised from the auction will be used for social causes, reflecting Munjal’s enduring value of giving back to society.

Deliveries of The Centennial are set to begin in September 2024. As part of the centennial celebrations, Hero MotoCorp is also offering a unique opportunity for customers to receive 100% cashback on their purchase of any Hero motorcycle or scooter, limited to 100 vehicles. The company is also launching the ‘My Hero, My Story’ campaign, inviting customers to share their anecdotes and journeys with the brand. The top entries will be rewarded with The Centennial.

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