Reliance JioMart Preps For Another Shot At Quick Commerce After Dunzo Disappointment

Reliance Industries, headed by Mukesh Ambani, is gearing up to take on established players like Blinkit, BigBasket, Instamart and Zepto in a move that promises to shake up the quick commerce sector.

What Happened: Reliance Retail’s JioMart is all set to launch its quick commerce service as early as next month, Times of India reported citing sources. This development comes in tandem with Flipkart’s plans to step into the rapidly expanding quick-commerce sector, which has gained significant traction in the wake of the Covid-19 pandemic lockdowns.

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JioMart is looking to introduce its grocery delivery service in seven to eight undisclosed cities, with an ambitious plan to eventually spread its wings to over 1,000 cities.

This move comes after Reliance Industries discontinued its 90-minute grocery delivery service, JioMart Express, more than a year ago. The revamped JioMart service is designed to complete deliveries within a 30-minute window.

Unlike its rivals Blinkit, Swiggy and Zepto, JioMart intends to capitalise on Reliance Retail’s vast network of over 18,000 stores and fulfilment centres to process orders. The platform also has plans to broaden its product range to encompass non-grocery items, aiming to establish a hyper-local omni-channel presence.

JioMart’s entry into quick commerce after the failure of its foray into the space through Dunzo. Reliance Industries had invested $200 million (around ₹1500 crore) in Dunzo in 2023 and got a 26% stake in the company.

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