SUGAR Cosmetics Extends Partnership With Delhivery For Nationwide B2B Shipments

Logistics service provider, Delhivery, has teamed up with renowned beauty brand, SUGAR Cosmetics, to manage their B2B shipments across the country.

What Happened: The partnership was officially announced by Delhivery on Thursday. As per the agreement, Delhivery will now be responsible for managing end-to-end B2B operations for SUGAR Cosmetics throughout India, thereby solidifying their existing relationship. The logistics company has been a longstanding partner for SUGAR Cosmetics’ D2C express parcel shipping for a considerable period.

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Amartya Guha, vice president, supply Chain at SUGAR Cosmetics, expressed his optimism about the collaboration, stating, “Delhivery’s superior express part truckload (PTL) delivers B2B consignments at e-commerce speed, and its intuitive client dashboard, Delhivery One, provides end-to-end visibility of consignments being shipped across India, giving us the competitive edge.”

Varun Bakshi, Head of Delhivery’s Express Part Truckload business, underscored the advantages of their service, saying, “Our unique mesh network design, integrated linehaul for both B2B and B2C, automated sorters, and quick turn-around of tractor trailers give us a significant competitive advantage. Brands like SUGAR Cosmetics, which have an omnichannel strategy, heavily benefit from our express PTL service for quick stock replenishment and availability to fuel their retail expansion across India."

SUGAR Cosmetics, established in 2015 by Vineeta Singh and Kaushik Mukherjee, has quickly risen to become India’s third-largest colour cosmetics brand. The company operates over 45,000+ retail touchpoints across more than 550+ cities in India.

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