Marriage plans? Here’s something that will draw your attention and admire your parent assisting you in your wedding. An X post informing about a father investing high to find a suitable match for his daughter has surfaced online and gone viral.

You might be aware that seeking a life partner on matrimonial sites is both free and on a premium subscription. It seems like a father was either browsing online or seeking help from a marriage broker to find a better half for his daughter. Learning about the case of the father spending as much as three lakh rupees looking for a rich groom, a friend of the to-be married girl posted online. “A friend's dad paid 3 lacs as a fee to only get rishtas from families with 200 Cr+ turnover,” read the post.

The post has attracted more than 2,40,000 views online, making netizens react to the payment. People agreed that finding an elite groom demands an expensive spend. “Make sense. Gotta pay premium for high quality leads,” they said.

A few were excited to know whether the purpose of paying the fee was satisfied, resulting the father finding an eligible partner for his daughter. However, it was learned that the family had rejected many profiles. The friend messaged online adding to her previous post and said, “Ab tak to nhi (not yet), rejected 80+.”

The friend named Rana Mishka also pointed out that the to-be bride is pretty and the family she belongs to is rich too. These words came in reply when people questioned the spend and the desire to seek prospective grooms from a highly-earning home. It was learned that the father and the family were from Indore.

Mixed reactions were shared on this case. While most found it interesting, a few criticised reflecting on how the institute of marriage was turned into a business. Netizens reacted by calling it “Not rishta, business deal.”

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This story originally appeared in the Free Press Journal and is published here under a mutual content-sharing agreement.