Canadian company Dbrand has extended a $10,000 (around ₹8.3 lakh) goodwill gesture to an Indian techie, Bhuwan Chitransh, following a social media uproar over a racist remark made by the company.

What Happened: The controversy was sparked when Chitransh, a Netherlands-based professional, voiced his dissatisfaction with a MacBook skin he bought from Dbrand, a Toronto-based company. Rather than addressing his concerns, Dbrand responded by ridiculing his surname. “Your last name is basically s**t rash, be serious,” the company had replied to his post.

This response triggered a wave of criticism on social media, with users condemning Dbrand for its unprofessional and racist behaviour. The post now has around 7 million views on X.

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In the face of the backlash, Dbrand issued a clarification, labelling the post a ‘huge fumble’. The company stated that they had directly apologised to Chitransh and offered him $10,000 as a goodwill gesture. Despite the controversy, Dbrand maintained that they have been joking with customers on social media for over a decade and have no plans to stop.

The brand also clarified that this was not “hush money” as alleged by some people, stating, “This offer has no strings attached. You can continue hating us, tweeting about this situation, or even sharing this DM wherever you see fit. We just want to make amends for our lapse in
judgement and the chaos that ensued in your world.”