In recent developments, Hindustan Unilever Ltd (HUL) is reportedly contemplating the sale of its Pureit water purifier business, as per Moneycontrol.

What Happened: According to insiders, HUL has been in preliminary discussions with potential buyers, including some prominent private equity funds. However, no formal decision has been made regarding the sale of Pureit.

The main focus of these discussions has been the valuation of the business. HUL has chosen not to comment on the matter.

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This potential sale is being considered as Unilever Plc, the parent company of HUL, initiates the sale of its majority stake in Qinyuan Group Co., a Chinese water purification equipment manufacturer. The proposed sale could value Qinyuan at approximately $300 million.

HUL made its foray into the water purifier market in 2004, and launched its range of RO (reverse osmosis) water purifiers in 2011. The company currently offers a wide range of advanced RO and UV (ultraviolet) water purifiers.

Why It Matters: The Indian water purifier market, currently valued at $949.32 million, is projected to grow at a CAGR of 14.24% between 2025 and 2029. This growth is expected to be fueled by increasing urbanization, rising disposable incomes, and a greater emphasis on health and wellness.

The potential sale of Pureit comes at a time when the market is poised for significant growth. It remains to be seen how this move will impact HUL’s position in the market and its future growth prospects.

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