Aiming to captivate India’s massive cricket-loving audience, Netflix has unveiled its 2024 content slate, with a keen focus on the sport that unites millions across the nation.

What Happened: The streaming giant is stepping up its game by introducing ‘The Greatest Rivalry – India vs Pakistan,’ a docu-series that delves deep into the historic cricket rivalry that goes beyond the pitch. This series is a bold bet by Netflix to tap into the cricket frenzy that sweeps India, recognizing the game’s power to draw viewers.

Netflix’s dedication to exploring diverse narratives in sports is evident, as the platform aims to strengthen its foothold in India’s competitive streaming landscape. Monika Shergill, vice president of content at Netflix India, expressed enthusiasm about the coming year, promising to elevate the thrill with stories that span genres and emotions, with cricket taking centre stage.

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Simmering battleground: This cricket-centric strategy emerges as India becomes a battleground for streaming services, with Netflix vying for attention amidst stiff competition from Disney+ Hotstar and the formidable alliance of Reliance Industries and Disney.

By focusing on cricket, Netflix not only celebrates India’s most beloved sport but also positions itself as a prime destination for sports enthusiasts in a market where cricket content can significantly sway viewer preferences.

As Netflix braces for a challenging race against giants like Disney+ Hotstar, the leader in India’s subscription-based video streaming market, the emphasis on cricket could prove to be a game-changer, attracting a legion of fans eager for more content around their favourite sport.

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