United Breweries Limited (UBL) saw its shares climb late afternoon on Thursday after the company launched a new brand of bottled beer in the state of Karnataka.

What Happened? UBL, a subsidiary of the Heineken Company, has launched ‘London Pilsner Strong Beer' in Karnataka. This beer, made with European hops and aged for a week at sub-zero temperatures, aims to cater to the state's sophisticated beer drinkers and highlights Karnataka as a significant market for the brewing industry.

Vikram Bahl, UBL’s Chief Marketing Officer, expressed enthusiasm about introducing London Pilsner Beer to Karnataka, aiming to offer locals a slice of London’s lively spirit in every gulp. “Our decision to launch in Karnataka stems from our deep understanding of the region’s dynamic consumer preferences and love for premium brews,” Bahl stated. Priced at ₹120 for a 650 ml bottle, London Pilsner is now accessible at top outlets throughout Karnataka, following its successful introduction in Maharashtra.

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United Breweries, headquartered in Bengaluru and a leading force in India’s beer market under the Heineken group, boasts a diverse range of internationally recognized beverages, including Kingfisher and Heineken brands, alongside non-alcoholic drinks like Kingfisher Premium Water and Kingfisher Soda.

Price Action: United Breweries Limited (UBL) shares were trading 1.41% higher at ₹1,678.55 on Thursday afternoon.

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