Plix, a wellness brand under the umbrella of Marico, has broadened its collaboration with Delhivery. The enhanced partnership will see Plix utilise Delhivery’s services for cross-border freight shipping, in addition to domestic express parcel shipping.

What Happened: The announcement came on Tuesday, with Plix expressing its intentions to leverage Delhivery’s expertise in air freight for swift and secure transportation of goods. The wellness brand plans to transport goods from its Mumbai warehouse to its New York warehouse using Delhivery’s services.

Over the past three years, Delhivery has emerged as a prominent player in cross-border express and freight shipping for major Indian brands. The company is also a registered partner for Amazon's global outbound parcel business.

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Akash Zaveri, Co-Founder, Plix, expressed his confidence in Delhivery’s capabilities, stating that the company can make global shipping as predictable and time-bound as domestic deliveries. “Seamless movement of goods is a key feature of a globalized world with a globalized marketplace,” Zaveri said.

Vikas Kapoor, senior vice-president, of Cross-Border Business, Delhivery, said that Plix's trust in them to handle their international and domestic shipping needs is an affirmation of their performance and reliability in delivering comprehensive logistics solutions.

Price Action: Delhivery’s share price was up 3.53% to trade at ₹474.70 on Tuesday afternoon.

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