This week, the Coca-Cola Company is making a significant move by sending a 220-member leadership team to India, led by its global chairman and CEO, James Quincey.

Why it matters? India’s young and expanding population presents a ripe opportunity for Coca-Cola to broaden its reach. According to an Economic Times article, the team is set to meet government officials and engage with bottling partners, who are instrumental in Coca-Cola’s operations in India, handling nearly half of its bottling business. These partners are vital as they bring in the investment needed for the business’s growth.

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Executives highlighted India’s growing importance to Coca-Cola’s global strategy, citing strong earnings in the past two years and ongoing investments to increase capacity. The focus is on ensuring that growth is accompanied by profitability.

Efforts to expand: Adding to its innovative efforts, Coca-Cola India ventured into the domestic alcohol market last December with Lemon-Dou, a global alcoholic beverage, starting pilot tests in select Indian states. Furthermore, Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), a Coca-Cola subsidiary, is optimizing its supply chain in northern India by transferring bottling operations across three territories, aiming for streamlined operations and enhanced efficiency.

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