Infosys Is Using Generative AI To Improve Fan, And Player Experiences At The Australian Open

Infosys, a renowned name in digital services and consulting, has recently unveiled its AI-focused developments for the 2024 Australian Open. This breakthrough is aimed at improving fan engagement, player performance, and the creation of digital content.

What Happened: On Thursday, Infosys elaborated on its AI-first services, solutions, and Infosys Topaz, all designed to revolutionize the Australian Open experience. The firm is utilizing large language models and cognitive core to expedite Tennis Australia’s journey into the world of AI. This includes features like the AO 2024 Bracket Challenge, AI-enhanced Infosys Match Centre, AI-generated graffiti art and VR experiences, and AI-powered insights for players and coaches.

In addition, Infosys and Tennis Australia are uniting to foster AI-enabled digital skilling. This will grant students from metropolitan Melbourne, regional Victoria, and New South Wales access to curated learning via Infosys Springboard.

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Why It Matters: This collaboration between Infosys and the Australian Open marks a significant step towards integrating AI into sports. The AI-driven enhancements not only aim to transform the spectator experience but also provide crucial insights to the players and coaches, thereby changing the dynamics of the game. Furthermore, this initiative also underscores the importance of digital skilling, with Infosys Springboard offering an engaging learning platform for students. The partnership effectively marries technology with sports, promising a future where AI could play a vital role in shaping the world of tennis.

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