Amazon India faces scrutiny from the Central Consumer Protection Authority (CCPA) for allegedly selling sweets misrepresented as ‘Prasad’ from the Ram Temple in Ayodhya. The products in question include Raghupati Ghee Ladoo, Khoya Khobi Ladoo, Ghee Bundi Ladoo, and Desi Cow Milk Peda.

What Happened? The CCPA, led by Chief Commissioner Rohit Kumar Singh, has accused Amazon of misleading consumers by selling these sweets on its e-commerce platform with the claim that they are “Shri Ram Mandir Ayodhya Prasad”. This act potentially violates the Consumer Protection (e-commerce) Rules, 2020, which prohibit the sale of food products online that falsely represent or mislead consumers about the product’s true nature.

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Under the same rules, authorities consider such practices unfair trade practices and have given Amazon a seven-day deadline to respond to the notice. Failure to respond could lead to action under the Consumer Protection Act, 2019.

Meanwhile, Ayodhya is gearing up for the grand ‘Ram Mandir Pran Pratishtha’ ceremony scheduled for January 22. Recently, authorities placed the idol of Lord Ram in the temple’s sanctum sanctorum, unveiling its first photo during the ceremony. Prime Minister Narendra Modi is expected to attend the event to mark the consecration of the idol, after which the temple will open to the public the next day.

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