Shares of PB Fintech, parent of consumer credit aggregator Policybazaar, may be affected if new proposed Reserve Bank of India (RBI) guidelines take effect, according to analysts.

What Happened: The RBI in a policy meeting said it will draw up norms to regulate the aggregation of loan products on the web in a bid to safeguard the interests of borrowers in the country, according to Morgan Stanley.

Why It Matters: Analysts at the brokerage drew attention to the fact that Policybazaar operates specifically in the domain of web aggregation of loan products and said they await more details from the central bank to be able to ascertain the impact on Policybazaar.

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While there is no word as yet of what these new regulations are, a tightening of lending rules could likely squeeze some of the riskier, higher-margin products that the platform offers.

Price Action: The reports had no immediate visible impact on PB Fintech’s share price, with the stock trading 0.47% higher at ₹840.40 around noon on Friday.

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