In a recent announcement, Microsoft India has declared a 6% price increase on its business software products effective from the 1st of February. As reported, this move will impact a variety of Microsoft’s software products used by businesses all over India.
What Happened: Starting in February, Microsoft India will increase the prices of its business software solutions by 6%, affecting a wide range of software products used by businesses throughout India
The company did not give specific reasons for the upcoming price increase. However, it’s clear that this decision will have a significant impact on many businesses, both small and large, that depend on Microsoft’s software for their daily operations.
See also: Rigid AI Rules May Hinder Tech Progress in India, Says Meta VP Evelyn Miller
Why It Matters: Although the specific reasons behind the price hike were not disclosed, it’s certain that this move will have implications for various businesses across India. The 6% increase could add considerable expense for smaller businesses in particular, many of which rely heavily on Microsoft’s software products for their day-to-day functioning.
For larger businesses, the hike might not pose a significant threat, but it could still lead to a reassessment of software budgets and investments. This move could also push businesses to explore other software alternatives that offer similar solutions at a lower cost.
It is also worth noting that the increase may not impact Xbox purchases just yet.
Read next: Google's Monopoly Not Different From ‘East India Company' Tactics, Claims Anupam Mittal: Here's Why
Engineered by Benzinga Neuro, Edited by Shomik Sen Bhattacharjee
The GPT-4-based Benzinga Neuro content generation system exploits the extensive Benzinga Ecosystem, including native data, APIs, and more to create comprehensive and timely stories for you. Learn more.
Don't miss a beat on the share market. Get real-time updates on top stock movers and trading ideas on Benzinga India Telegram channel.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.