In 2024, India’s Gen Z is shaking things up, revealing their unique blend of priorities and passions in the Instagram Trend Talk insights.

What to know: According to the IG survey, Gen Z Indians are placing a strong emphasis on career growth, health, and travel, with a staggering 43% viewing this year as their self-improvement era. Unlike their global peers, they’re particularly career-driven, with many seeing entrepreneurship as the path to wealth.

This energetic generation is also defining social media trends. Their meme game is strong, with a third of them marking ‘bad taste in memes’ as a major turn-off. Fashion and creativity are at the forefront, with Gen Z in India showing a keen interest in DIY fashion and unconventional clothing styles. They’re embracing trends like ‘Get Ready With Me’ (GRWM) and thrifting, creatively integrating traditional elements like sarees and jhumkas into modern looks.

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Keeping up: When it comes to beauty, 25% of Gen Z Indians are experimenting with new hairstyles, showcasing their dynamic approach to self-expression. Sports fandoms are another area where Indian Gen Z stands out, with the highest percentage of sports superfans globally. They passionately support teams and players across cricket, football, and esports, including the Indian Cricket Team, Barcelona, and esports games like Fortnite and Minecraft.

This detailed snapshot, a part of Meta’s survey with trend forecasting firm WGSN, paints a picture of an ambitious, trendsetting, and digitally-savvy Indian Gen Z, poised to make a significant impact in various domains.

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