Amazon India's Top Brass Said To Be Shuffled Around In Major Rejig

Amazon is reportedly set for a top-level restructuring of its India management team, led by Vice President and Country Head Manish Tiwary. The changes coincide with the relocation of Noor Patel, a senior executive overseeing category management at Amazon India, to the US.

What Happened: Tiwary communicated the organizational shifts to various brands on Amazon India’s marketplace, the Economic Times reported, citing sources. As per the communication, Nishant Sardana will handle the PC, audio, camera and large appliances business, while Ranjit Babu will lead the wireless and home entertainment businesses, assuming part of Patel’s responsibilities.

The ongoing reshuffle may also introduce a new dual leadership structure with Tiwary and Amit Agarwal, senior vice president for India and emerging markets at Amazon. This potential change marks the first significant adjustment in the company’s India operations in its decade-long existence.

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Agarwal, currently based in the US, remains actively involved in India operations, sources told the daily. The relocation of Patel to the US has surprised many, considering his key role alongside Amit Nanda in heading the seller services.

Why It Matters: The anticipated changes reportedly aim to allocate more roles under Tiwary, with a potential dual leadership structure. This strategic shift comes at a time when Amazon, under CEO Andy Jassy, is intensifying its focus on Amazon Web Services (AWS) globally.

Amazon is reportedly navigating discussions for Appario Retail, its largest seller, to continue selling on the marketplace. The company had initially planned to close both Appario and Cloudtail, focusing on smaller sellers, but challenges with new seller entities have prompted a reevaluation of this strategy.

Despite global job cuts earlier in the year and the closure of smaller businesses, Amazon emphasises that India remains a crucial market, and the company continues to invest locally. Amazon Seller Services reported a 3.4% increase in revenue for the year ending March 2023, with losses widening 33%.

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