Coca-Cola Dives Into India's Ready-To-Drink Tea Market With 'honest Tea'

Coca-Cola India has announced its entry into the ready-to-drink tea market with the launch of ‘Honest Tea’. The product is owned by Honest, a subsidiary of Coca-Cola Company.

What to know? As per the report by PTI, the organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Ltd’s Makaibari Tea Estate. The announcement was made during the seventh edition of the Bengal Global Business Summit (BGBS).

See Also: Tvs Motor Shares Jump For 3Rd Straight Session On Vietnam Expansion Plans

A Memorandum of Understanding (MoU) was signed between Coca-Cola India and Luxmi Tea Co Private Ltd to solidify this partnership. The aim is to offer consumers a wider range of beverage options, as per a senior official from Coca-Cola India & Southwest Asia.

The new ‘Honest Tea’ will be available in two refreshing flavours – Lemon-Tulsi and Mango.

Read Next: India Made 19 600 Takedown Requests To Google In The Last 10 Years Report

Engineered by Benzinga Neuro, Edited by Shomik Sen Bhattacharjee

The GPT-4-based Benzinga Neuro content generation system exploits the extensive Benzinga Ecosystem, including native data, APIs, and more to create comprehensive and timely stories for you. Learn more.

Don't miss a beat on the share market. Get real-time updates on top stock movers and trading ideas on Benzinga India Telegram channel.

Posted In: NewsRetail SalesRestaurantsGeneralCoca Cola