Coca-Cola India has announced its entry into the ready-to-drink tea market with the launch of ‘Honest Tea’. The product is owned by Honest, a subsidiary of Coca-Cola Company.
What to know? As per the report by PTI, the organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Ltd’s Makaibari Tea Estate. The announcement was made during the seventh edition of the Bengal Global Business Summit (BGBS).
A Memorandum of Understanding (MoU) was signed between Coca-Cola India and Luxmi Tea Co Private Ltd to solidify this partnership. The aim is to offer consumers a wider range of beverage options, as per a senior official from Coca-Cola India & Southwest Asia.
The new ‘Honest Tea’ will be available in two refreshing flavours – Lemon-Tulsi and Mango.
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