Tarun Mehta, co-founder of Ather Energy, has unveiled plans for a family-sized scooter, set to launch in 2024.
What Happened: Mehta announced on Tuesday that Ather Energy is gearing up to launch a new family-oriented scooter. “After spending a decade perfecting the Ather 450, we now believe that there’s demand for something more,” he tweeted. The new scooter is intended to be more spacious, comfortable and affordable, catering to the needs of the entire family.
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Mehta further revealed that Ather Energy has been listening to its customer base. Many love the Ather brand but have been expressing a desire for a larger, family-friendly scooter, he said.
The company also plans to introduce an evolution of the 450 series. This new iteration is set to be the absolute pinnacle of refined performance. It will have best-in-class features that will redefine your riding experience.
Why It Matters: Ather Energy’s family-oriented scooter indicates the brand’s commitment to diversify its product range and cater to a wider audience in the growing Indian electric vehicle space. The company’s decision to make the new scooter affordable will likely attract more customers, enhancing the brand’s accessibility and market reach.
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