In the high-stakes world of professional cricket, even the smallest details can make a big difference. Cricket stars like Virat Kohli, Shreyas Iyer, and Suryakumar Yadav made it evident when they sported an intriguing green fitness band, known as ‘Whoop’, during the recent India-England ICC Cricket World Cup 2023 match in Lucknow. This band is not just any fitness tracker; it’s a state-of-the-art device that’s yet to launch in India.

What Happened? First noticed and highlighted by LinkedIn user Anurag Bansal The ‘Whoop’ band stands out for several reasons. Firstly, it’s not just a step counter or heart rate monitor. It delves deeper, analyzing lifestyle data like eating habits, shower patterns, and more, to provide personalized fitness insights. It even boasts a ChatGPT-like engine for tailored fitness advice. What’s more, users don’t need to remove it for charging, allowing continuous tracking, and it lacks a distracting display screen, maintaining a sole focus on fitness.

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Remarkably, top athletes like Kohli, Iyer, and Yadav have embraced ‘Whoop’ without any endorsement deals, signalling its effectiveness. The device, first launched in 2015, has evolved into its latest 4.0 version in 2021. It tracks heart rate variability, temperature, respiratory rate, and more, providing a comprehensive view of an athlete’s health and recovery.

Not a newbie: While ‘Whoop’ is not yet available in India, its use by renowned athletes worldwide and the attention it’s receiving from Indian cricketers suggest it could soon make its debut in the Indian market. This device, already a part of the routine for sports icons like Michael Phelps and LeBron James, is approved for use in major sports leagues, underscoring its credibility and potential impact on the fitness routines of athletes and fitness enthusiasts alike.

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