Google’s latest experimental feature, ‘Notes’, now available in India and the United States, marks a significant shift in online search experiences. This tool allows users to annotate search results with personal insights, adding a new dimension to Google Search.

What to know? Launched through Google’s Search Labs, ‘Notes’ is accessible via Google’s Android and iOS apps, supporting Hindi and English in India and English in the U.S. It’s a strategic move by Google to attract a younger audience, who are increasingly relying on platforms like Reddit, TikTok, and Instagram for information.

‘Notes’ complements existing web content, enriching search results with human insights. It’s an extension of Google’s ongoing efforts to present diverse viewpoints on its search engine. Earlier, Google introduced a perspectives filter and a ‘Perspectives’ news carousel, showcasing insights from various individuals, including social media influencers, journalists, and experts.

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The feature allows users to see others’ notes in a grid format, like, save, or share them. Users can also create their own notes, adding a personal touch with text, stickers, photos, and soon, AI-generated images in the U.S.

Safety measures in place: To ensure safety and relevance, Google employs machine learning and human reviewers for content moderation. Some sensitive topics will be excluded from the ‘Notes’ feature. Users can report any content that violates Google’s community guidelines.

Google is also considering providing site owners with insights into notes on their content, acknowledging the importance of this feedback for website operators.

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