Amazon India’s Great Indian Festival hit a record-breaking stride, drawing in over 110 crore visits, with a staggering 80% of shoppers hailing from smaller cities. The e-commerce giant, which kicked off its sale on October 7, has seen a surge in demand for luxury items, signalling a shift in consumer preferences.

Key metrics: Manish Tiwary, the Country Manager for Amazon India’s Consumer Business, shared, “This year’s Great Indian Festival has been unprecedented. We’re thrilled to see over 15 lakh newcomers choose Amazon India for their festive shopping, with a significant number of visits exceeding 110 crores.”

The sale’s initial two days saw the highest number of Prime memberships ever, with two-thirds of these new subscribers coming from tier 2 and 3 regions, underscoring Amazon’s expansive delivery network.

Smartphones were the stars of the show, with sales doubling from last year. A notable 60% of these were 5G models, and an impressive 70% of orders came from beyond the big metros.

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Big-screen TVs, particularly those over 55 inches, enjoyed a 50% sales boost compared to the previous year. The trend towards premiumization was evident, with one in four purchases made on EMI, and three-quarters of the products bought with “No Cost EMI” options, where customers enjoy an effective discount on interest charges.

Emerging trends: The appetite for luxury didn’t stop at gadgets. Jewellery and high-end smartwatches saw a fivefold increase in new launches, while premium home appliances like air conditioners and washing machines sold 2.5 times more, with nearly half of the customers opting for high-end models.

The festival also saw a health-conscious trend, with double the purchases of air fryers and water purifiers, a 60% increase in outdoor sports goods, a 50% rise in home workout gear, and a 30% uptick in healthier cookware options. As the festival continues, Amazon India celebrates these milestones, marking a shift towards premium, health-oriented, and tech-savvy consumer choices.

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