Decorative lights made in India are giving tough competition to Chinese products that have long dominated the market. Chinese lights gained popularity due to their innovation and cost-effectiveness compared to Indian alternatives. However, this year, many customers are reportedly opting for Indian decorative lights, recognizing their durability and lower maintenance.
What Happened: A wide variety of Indian decorative lights has gained popularity, including pipe light strings, battery-operated diya lights, LED light chandeliers, flower lights, special golden lights for temple decorations, and LED “kalash” lights, according to Pankaj Srivastava, a wholesale dealer of decorative lights, the Times of India reported.
Even reputed Indian companies have launched fancy lights resembling Chinese variants. While these may be more expensive, people are choosing them for their longevity. The sturdiness of these fancy Indian lights makes them an attractive option for future use.
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Different Story In Rural India: Despite this trend, rural customers still favor Chinese light strips and decorative items due to their affordability. Among the highly demanded products this year are cool light strips, diya, and lantern-shaped LED lights. Handmade candles in various shapes and sizes are also in demand, with prices ranging from ₹200 to ₹300 per kilogram in shops at Ganeshganj.
People are showing interest in colorful and scented candles as well, Vishal Kesarvani, a shop owner in Ganeshganj, told the daily.
Back To Roots: Earthen diyas continue to be a beloved choice for many who prefer celebrating Diwali traditionally. The trend represents a conscious effort by consumers to support indigenous products over their Chinese counterparts, especially during festive seasons like Diwali.
In addition to traditional diyas, there is also a growing preference for eco-friendly and sustainable options that contribute to a greener and cleaner future.
The festive season is an ideal time for Indian manufacturers to showcase their innovative and high-quality decorative lights, presenting customers with attractive, eco-conscious alternatives to enhance their celebrations.
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