Google Aligns With India's 'Bharat' Push: Here's How Its Algorithms Are Being Trained

Google has fine-tuned its algorithms, ensuring that searches for ‘Bharat’ and ‘India’ yield identical results. This update spans across Google’s suite, from Maps and Search to Translator and News. Punch in ‘Bharat’ on Google, and you’re greeted with the Indian flag, accompanied by the descriptor ‘India- Country in South Asia’.

What Happened: This change mirrors the Indian government’s growing emphasis on using ‘Bharat’ in official communications. Google, aligning with this shift, now translates ‘India’ to ‘भारत’ in its Hindi services, while also offering other native terms like ‘हिंदुस्तान’ and ‘भारतवर्ष’.

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Wider inroads for a name change: This adaptation isn’t just a technical tweak; it’s part of a larger digital trend that has been discussed since the G20 summit held earlier today. Recent governmental actions echo this sentiment. A railway ministry proposal recently swapped out “India” for “Bharat” throughout its document. Additionally, an NCERT committee suggested replacing ‘India' with ‘Bharat' in textbooks, sparking political debates. The CBSE, however, remains undecided on this change.

The G20 Summit in September further spotlighted this shift. An invitation from President Droupadi Murmu bore the title “President of Bharat”, igniting speculations about an official renaming.

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