Cricket icon Virat Kohli recently sent out personalized messages with an AI twist to his massive fanbase in a promotional campaign during the ongoing World Cup 2023.

What Happened: Kohli spoke a single name during a recording which was then manipulated by AI technology to personalise the message for several users, according to Gan.ai. The AI tech generated copies of the message, each customized with the name of a different recipient, and dispatched them to millions of WhatsApp users.

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Gan.ai said the AI-personalised messages were used to announce the launch of Vivo’s V29 series, adding a marketing touch to the fan engagement initiative.

Why It Matters: This move represents a significant step in fan engagement, leveraging technology to create personalized interactions.

In an era where marketers strive to create a unique experience for each consumer, the use of AI in this way could set a new benchmark. The cricket star’s partnership with Gan.ai and Vivo for this initiative demonstrates the potential applications of AI in sports marketing and fan engagement.

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