In a recent development, noted Indian actress Anushka Sharma and cricket superstar Virat Kohli have unveiled their new business venture, Nisarga. The project is centred around promoting various events.
What Happened: The influential couple made this announcement on Monday, October 23, 2023. The unveiling of Nisarga is the latest addition to the couple’s diverse portfolio, which already includes endorsements, film production, and a fashion label. This new venture is set to bring a novel approach to the event promotion landscape in India.
In its initial phase, Nisarga has established a partnership with Elite Octane, a specialized motorsports and entertainment events company. Elite Octane is known for its ownership of intellectual properties (IPs) such as ‘The Valley Run.’
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Taha Coburn Kutay will serve as the CEO, leading global operations and strategic partnerships. Shivank Sidhu is in charge of strategic marketing, events, and alliances.
Both Sharma and Kohli, well-known for their successful careers in Bollywood and cricket respectively, are expected to utilize their substantial fan following to effectively promote events through this new venture.
More information about the venture and its forthcoming projects is expected to be released in the days to come.
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