At Google’s annual ‘Google for India’ event in New Delhi, the tech behemoth unveiled a series of AI-driven innovations and collaborations. A standout announcement was the integration of credit offerings in GPay, aiming to provide tailored credit solutions from India’s leading lenders.

Focus on safety: But it’s not just about convenience; Google is also prioritizing safety. Enter ‘DigiKavach’, a system designed to detect and counteract emerging financial scams.

Addressing the issue of predatory loan apps, Google is joining forces with The Fintech Association for Consumer Empowerment (FACE) to ensure apps comply with Play Store guidelines. Another notable partnership is with Axis My India, launching a super-app, ‘a’, powered by Google Cloud. This app aims to bridge the information gap, connecting Indians to government schemes and services in their native language.

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More collaborations: Google’s AI prowess doesn’t stop there. Soon, its Search Generative Experience (SGE) will guide users through over 100 government schemes. Plus, Google Lens will introduce a feature allowing users to identify skin conditions with a simple photo.

Google Cloud is also enhancing its collaboration with ONDC, assisting Farmer Producer Organizations in selling produce online. Tackling misinformation, Google.org granted $4 million to CyberPeace Foundation and $3.3 million to Wadhwani AI for various initiatives.

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