Mphasis, an IT solutions provider specialising in cloud and cognitive services, has been appointed as the digital consulting partner of the ongoing International Cricket Council (ICC) World Cup 2023. However, the firm’s shares did not react positively to the news.

What Happened: The collaboration will seek to bring cricket aficionados closer to the game through various digital platforms, with an emphasis on fan experience. Leveraging technologies such as virtual reality and Web3, the plan is to give tens of millions of fans direct access to exclusive content and experiences via the ICC website and app.

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the ICC welcomed Mphasis to their portfolio of partners, highlighting the value of this collaboration, said Finn Bradshaw, ICC head of digital.

Nitin Rakesh, CEO and managing director of Mphasis, shared his enthusiasm about becoming the official digital consulting partner of the ICC. He emphasized their dedication to cricket and the long-term goal of advancing cricket technology.

By working closely with the ICC, the firm intends to explore the possibilities at the intersection of sports and technology to create experiences for cricket enthusiasts across the globe.

Price Action: Shares of Mphasis were down 0.29% at ₹2,457 in late afternoon trade on Thursday.

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