In the grand arena of e-commerce, Amazon and Flipkart are locking horns this festive season, and the numbers are tantalizingly close. Amazon reported a whopping 9.5 crore visits during the initial days of its Great Indian Festival 2023, while Flipkart wasn’t far behind with 9.1 crore visits in the first two days of its sale.
Diving deeper: Amazon’s data reveals an interesting trend — a massive 80% of its customers hailed from non-metro cities. Prime members, the platform’s premium subscribers, shopped at a staggering rate, 18 times their average daily purchases, on the early access day. Moreover, a significant 65% of sellers participating in Amazon’s festive bonanza came from Tier II and III cities. And if you ordered something, there’s a good chance you got it the same day, with over 10 Lakh customers enjoying same-day deliveries.
On the smartphone front, OnePlus and Samsung stole the show on Amazon, with a OnePlus phone flying off the virtual shelves every minute!
Flipkart, on the other hand, saw 60% of its orders coming from Tier I to III cities. Categories like mobile phones, electronics, and lifestyle dominated the sales. The platform also boasted a 10X growth in lifestyle orders compared to the pre-festive period.
But it wasn’t all smooth sailing. Flipkart had to momentarily halt its grocery deliveries due to an overwhelming surge in user traffic.
The festive sales showdown: Both giants, in a strategic move, began their sales on October 8th, with Amazon adjusting its original date to match Flipkart’s Big Billion Day. They even rolled out budget-friendly membership plans to lure more users.
As these e-commerce titans celebrate a decade of festive sales, projections suggest a record-breaking ₹90,000 crore in sales this year, marking a nearly 20% jump from last year.
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