To bolster its paid subscriber base in India, Spotify reportedly plans to revamp its free service and place several features behind a subscription wall.
What’s set to change? Media reports suggest that starting Oct. 9, free users will no longer enjoy the luxury of playing songs in a specific order within a playlist, repeating tracks, or even selecting a particular segment of a song. However, the silver lining remains: they can still handpick songs and face no streaming hour limits.
Spotify’s decision to introduce these changes aims to standardize the free user experience across global markets.
Interestingly, this shift comes as competitors like Gaana and Resso transition to subscription-only models. While Spotify has refrained from hiking prices in India, it hasn’t hesitated in markets like the US, Canada, and the UK.
A notable change for free users is the introduction of “Smart Shuffle” as the default listening mode, a feature that infuses personalized song recommendations into playlists to match the existing mood. Launched in March 2023, this feature promises a rejuvenated listening experience. The traditional shuffle, however, now becomes a premium perk.
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Spotify’s India journey in a nutshell: Since its 2019 debut in India, Spotify has seen impressive growth, with the nation ranking among its top five markets. Despite this, India’s contribution to Spotify’s revenue remains modest. With subscriptions forming a whopping 87% of its Q2 revenue, it’s evident why Spotify is keen on pushing its paid services, priced between ₹7/day and ₹179/month.
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