In a move to further entrench its position in the Indian market, Swiggy has unveiled “Swiggy One Lite,” a budget-friendly version of its popular membership program, Swiggy One.
What do you get? Priced at a mere ₹99 for a three-month stint, this new offering promises a slew of perks, from free deliveries on food and Instamart orders to exclusive discounts across a vast network of over 20,000 restaurants.
Anurag Panganamamula, Swiggy’s Vice President of Revenue and Growth, highlighted the program’s value proposition. He noted that a staggering 90% of Swiggy One members utilize multiple services, cementing its reputation as one of India’s most coveted membership schemes.
Why it matters? With Swiggy One Lite, the company aims to offer a cost-effective alternative that doesn’t skimp on benefits. As per the delivery giant, members can expect up to a sixfold return on their investment over three months, spanning services from food delivery to Swiggy Genie.
This launch dovetails with Swiggy’s recent strategic partnerships with major telecom and banking players. These collaborations see brands bundling the One Lite membership with their offerings.
Get all the latest Share Market trends and news to set you up for the week ahead.
© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.