Ahead of the holiday season in India, the Open Network for Digital Commerce (ONDC) has announced bonuses of up to Rs 35 lakh per week targeting buyer-side apps.

What Happened: The ONDC plans to offer bonuses of up to ₹35 lakh per week for buyer-side apps, as per a Moneycontrol report.

This initiative is a part of ONDC’s strategy to surge engagement during the upcoming festive season. The organization intends to lure more buyers to use apps on its platform by introducing these incentives. The specifics relating to the distribution of these bonuses are yet to be disclosed.

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ONDC, a project of the Indian Government, advocates for open networks for executing digital commerce in India. Its primary objective is to democratize digital commerce, making it accessible to all vendors and improving customer experiences. This bonus announcement is perceived as a part of the organization’s ongoing endeavours to promote digital commerce in India.

This move is projected to have a positive impact on the buyer-side apps, potentially prompting a spike in user engagement during the festive season.

Why It Matters: As the festive season is a peak period for shopping in India, ONDC’s initiative of offering substantial weekly bonuses to buyer-side apps can potentially enhance user engagement and boost sales during the holidays. This strategy aligns with ONDC’s mission to democratize digital commerce, ensuring that it’s accessible to all vendors, thereby improving customer experiences. The initiative can also act as a catalyst for digital transformation in India, promoting digital commerce, and accelerating the country’s growth in the digital economy.

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