In a recent virtual address at the Conversations 2023 event, Mark Zuckerberg, the CEO of Meta, announced that WhatsApp, the popular messaging app, is introducing a new payment feature for its vast Indian user base. Meta views this move as a strategy to tap into the revenue potential of one of its largest markets globally.
What Happened? Zuckerberg expressed his excitement about bringing the payment service to India, emphasizing the inclusion of UPI apps in the payment methods. He stated, “With payments in India, we're going to support other payment methods as well, including all UPI apps. This is going to make it even easier for people to pay Indian businesses within a WhatsApp chat using whatever method they prefer.”
Additionally, Meta is collaborating with PayU and Razorpay to facilitate payments via debit and credit cards, net banking, and UPI apps. This feature will allow users to seamlessly make payments to Indian businesses within their chat threads.
See also: Asus To ‘Make In India’ As Tech Giant Looks To Tap Into Big Incentives
Zuckerberg also introduced “Meta Verified” for businesses on WhatsApp, Instagram, and Facebook. This will provide businesses with a verified badge, account support, and other premium features, enhancing their visibility and credibility.
Comment on India: Highlighting India’s significance, Zuckerberg lauded the country for being at the technological vanguard. He remarked, “India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.”
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