Ride-hailing firm BluSmart‘s innovative ad placements on the seats of its cabs are grabbing the attention of its techy customers. One InsuranceDekho executive even praised what he saw as a clever advertisement for Elon Musk’s biography.

What Happened: Rahul Mathur, associate director at InsuranceDekho, expressed his appreciation for BluSmart's strategic ad placements in their cabs in a tweet on Monday.

He pointed out that BluSmart’s customer base mainly comprises IT, startup and tech-related individuals who would potentially be interested in Walter Isaacson’s biography of Musk, which was advertised in the cabs.

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Why It Matters: Mathur also highlighted the importance of such in-vehicle advertisements for BluSmart's revenue generation. According to him, these ads could be a significant source of income for the company, just as Uber earns $500 million (₹4,160 crore) in ad revenue.

The ad placements can be critical for monetization, as Mathur pointed out in his tweets. Unlike Uber, BluSmart has complete control over in-vehicle ads since the vehicles are owned outright by the company. This allows BluSmart to strategically target its audience with specific ads.

Benzinga India reached out to BluSmart for verification and comment but had not received a response at the time of publishing.

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