Food and beverage giant, PepsiCo India, has announced a ₹778 crore investment on Wednesday to establish its first food-centric manufacturing facility in Assam, bolstering its reach in the northeastern markets.

The plant spread across 44.2 acres in Nalbari, is projected to be operational by 2025, creating direct and indirect job opportunities for over 450 people.

The development was also confirmed by the state’s Chief Minister Himanta Biswa Sarma. Sarma took to X (formerly Twitter) to make the announcement.

PepsiCo India intends to source 50,000 tonnes of potatoes from the region, employing state-of-the-art technology, quality seeds, and affordable machinery to support farmers. The new facility will also stimulate the demand for a cold storage capacity of 60,000 tonnes in the upcoming years, the company stated.

“India is among the fastest-growing markets for PepsiCo in the AMESA region, and we are committed to investing in the nation to build capacity,” said Eugene Willemsen, CEO of Africa, Middle East & South Asia, PepsiCo.

PepsiCo India also inked a tripartite MoU with Assam Skill Development Mission and Directorate of Employment and Craftsman training to boost women’s employment in the region. The move is expected to generate opportunities for the MSME industry, including packaging products like laminates, cartons, and other local ancillary industries.

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