Battlegrounds Mobile India (BGMI) has unveiled Bollywood actor and icon Ranveer Singh as its brand ambassador.
What Happened: On Tuesday, KRAFTON India made the announcement, outlining the strategic alignment with Singh as a move to fuse the actor’s appeal with the thrill of gaming, aiming to deliver captivating experiences to gamers throughout India.
Viewed as an endorsement of gaming as an immersive entertainment medium and a community-engagement platform, BGMI considers Singh to be the epitome of the vibrancy and zeal that players bring to the virtual battlegrounds.
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Expressing his thoughts on the collaboration, KRAFTON India’s CEO, Sean Hyunil Sohn, said, "Ranveer Singh's dynamic personality and spirit harmonise with the essence of BGMI. At KRAFTON, we are devoted to offering immersive and captivating experiences for our users. This partnership paves the way for exciting and engaging content that will resonate with gaming aficionados across the nation."
In line with this partnership, KRAFTON India is readying to roll out the ‘Play Pure’ campaign, urging BGMI players to celebrate their authenticity in the Battlegrounds.
Why It Matters: This development comes on the heels of KRAFTON’s recent announcement about receiving approval from Indian authorities to relaunch BGMI. The Indian government previously blocked the game, resulting in a ban on the popular game PUBG, which KRAFTON developed. Amidst this backdrop, the appointment of Singh, a revered figure in the Indian entertainment industry, is likely to bolster the game’s relaunch and enhance its acceptance amongst the gaming community.
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