Amazon has committed to invest $3 million in nature-based initiatives in India. This investment is part of Amazon’s $15 million allocation for eco-solutions in the Asia-Pacific region, Amit Agarwal, Amazon’s senior vice president for India and emerging markets, said on Monday.

The funding comes from the e-commerce giant’s Right Now Climate Fund, which was set up with a corpus of $100 million in 2019 to back projects that promote biodiversity and climate resilience while benefiting local communities.

What It’s All About: The initial focus of this investment is a pioneering initiative in the Western Ghats. Amazon will partner with the Centre for Wildlife Studies (CWS) to plant 300,000 trees, with a $1 million funding assisting CWS’ “Wild Carbon” program.

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Why It Matters: This program will help 10,000 farmers plant and maintain a million fruit-bearing, timber, and medicinal trees. The trees will expand habitat for wildlife, reduce human-animal conflicts by creating natural buffer zones, and provide farmers with more valuable crops than other subsistence crops.

CWS will leverage the project funds to develop advanced monitoring systems using drones and remote sensing technology, and ground surveys to measure program results, furthering research on the potential positive impact of farmers on reforestation opportunities.

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