Eicher Motors Launches New Royal Enfield Bullet, Share Price Jumps

Eicher Motors shares got a bump on Friday afternoon as the company announced the launch of the new 2023 Royal Enfield Bullet 350.

The Bike: The 2023 Bullet 350 is powered by the modern 349cc air-oil cooled single-cylinder engine and has a 5-speed gearbox. The motorcycle will have a 300mm disc brake fitted at the front and 270mm disc brakes or drum brake options at the rear.

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The 2023 Bullet 350 is released in three distinct editions. The Bullet Military Red and Military Black, the Bullet Standard in Black or Maroon and the Bullet Black Gold.

The Launch and Price: Bookings in India have started from September 1 (today), with retail and test rides beginning from September 3, 2023. The ex-showroom price starts at INR 1,73,562/-, with the Bullet Black Gold priced at INR 2,15,801/-. The company also plans to launch the bike in the next quarter, with launches in SARRC, APAC, and the Americas to follow.

Price Action: Eicher Motor’s share price was up 0.73% to trade at ₹3,361.10 in the mid-market hours of trading on Friday.

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