IKEA, the global home furnishings giant, has announced its plans to commence online sales in the National Capital Region (NCR) by December 2024. This move is in line with the company’s strategy to expand its digital footprint in India and cater to the evolving preferences of Indian consumers.
What Happened? The Swedish retailer has been steadily increasing its presence in India, with physical stores in cities like Bengaluru, Hyderabad and Mumbai. Per a Mint report, the decision to venture into online sales in the NCR is a testament to the region’s potential as a lucrative market, given its vast consumer base and increasing internet penetration.
While IKEA has been successful with its brick-and-mortar stores in India, the shift towards online sales indicates the company’s adaptability and its intent to tap into the burgeoning e-commerce market in the country. The NCR, with its mix of urban and semi-urban areas, presents a unique opportunity for IKEA to reach a diverse set of consumers.
A calculated call? The company’s focus on digital expansion is not just limited to sales. IKEA has been leveraging technology to offer virtual tours of its stores, online consultations, and augmented reality-based applications to help customers visualize products in their homes.
With the ongoing global shift towards online shopping, especially after the pandemic, IKEA’s move to start online sales in the NCR is both timely and strategic. We need to see how this decision influences the company’s overall growth trajectory in India and reshapes the home furnishings market in the region.
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