Nithin Kamath, co-founder of top online stockbroking platform Zerodha, said that bank branches still hold a lot of weight in the Indian context even amid the rise of digital banking.

What Happened: In a tweets, Kamath lauded HDFC Bank’s achievement of opening four new branches every day in the last year. He went on to highlighted that, contrary to popular belief, the real competitors for most fintechs in India are the physical bank branches, which offer a wide range of services, from loans and investments to insurance.

He further noted that, apart from small-value consumer loans and payments, it’s challenging for purely digital players to expand the market or increase market share beyond a certain point. Kamath believes that a physical presence and human advisory are crucial in a diverse market like India.

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Why It Matters: The rise of fintech solutions has undoubtedly transformed the financial sector. However, Kamath’s observations underscore the need for human interaction and advisory in the financial decision-making process. He suggested that unbiased human advice, free from conflicts of interest due to sales incentives, can lead to better financial outcomes for individuals.

Kamath added that these insights were crucial to Zerodha’s strategic thinking as the company embarks upon its “next phase”.

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