Snap Inc, the parent company of the popular social media platform Snapchat, has announced a significant leadership change in its India operations.

What Happened: The company has appointed Pulkit Trivedi, a former executive from Google, as its new managing director for India, Bloomberg reported.

This strategic move could signal Snap’s commitment to strengthening its foothold in the growing Indian market. Trivedi’s appointment will likely be accompanied by an organisational reshuffle, with key teams, including those overseeing content and creator ecosystems, now reporting directly to him.

See Also: Elon Musk Applauds India’s Budget-Friendly Chandrayaan 3 Ahead Of Moon Landing

Growth Mindset: Snap Inc has been actively pursuing growth in emerging markets. The company has reported a user base of over 200 million monthly active users in India, a testament to its growing popularity among the country’s youth.

Trivedi brings with him a wealth of experience from his tenure at Alphabet Inc's Google, where he helmed the company’s payment business strategy in India. In his new role at Snap, Trivedi will collaborate with Ajit Mohan, Snap's President for the Asia-Pacific region.

Read Next: MakeMyTrip Co-Founder Thinks We Have An Over Tourism Problem

Editor’s Note: Artificial intelligence was used as a secondary aid in the writing of this story.