Sula Vineyards, India’s largest wine producer, saw its shares rise on Friday after the firm reported record-breaking revenue, visitors, and tastings during the long weekend of August 12-14.

What Happened: Over the course of the three days, Sula Vineyards reported an impressive 40% growth in revenue to ₹2.08 crore, surpassing the previous three-day record of ₹1.47 crore.

The winery saw a surge in visitors, with a record-breaking 11,670 visitors at Sula over the three days, compared to the previous record of 8,532 visitors in the same period last year. On August 14, the winery achieved its highest-ever single-day footfall with 3,711 visitors, exceeding the previous record set on the same date in 2022.

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Tastings, a pivotal aspect of Sula’s wine tourism, also achieved record-breaking numbers. The winery conducted over 4,700 individual tastings during the three-day period, showcasing significant growth from the 3,600 tastings recorded in the corresponding period last year.

Price Action: Sula Vineyards’ share price was up 1.68% at ₹497.25 around noon on Friday.

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