The digital entertainment landscape in India is buzzing with the recent merger of Voot, owned by Viacom18, and JioCinema. If you’ve been on JioCinema lately, you might’ve noticed Voot originals like “Bigg Boss OTT” making their debut.
While Viacom18 remains tight-lipped about the merger, JioCinema has introduced a ₹999/year premium plan. But, good news for local content lovers – regional shows are still free!
What Happened? When the Competition Commission gave a thumbs-up for the merger between JioCinema and Voot it wasn’t just about streaming. Per Mint, Jio Studios is splurging a whopping ₹2,200 crore to churn out 100 films and web series.
The aim? Keep viewers hooked post the IPL season. With Voot’s rich content from Viacom18’s TV channels, a surge in viewership is expected.
But there’s more! Reliance and Viacom18 are joining forces with James Murdoch and Uday Shankar’s Bodhi Tree Systems. They’re pouring in a staggering ₹4,306 crore, part of a bigger ₹13,500 crore investment plan.
Heavy hitters: Industry insiders believe Shankar’s involvement will be a game-changer for JioCinema. Voot might not have been the OTT giant in India, but its association with JioCinema, especially after bagging rights for HBO and Warner Bros. content, is set to change the game.
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The future? A blend of movies, TV shows, and global partnerships, making JioCinema a hotspot for entertainment aficionados.
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