In a fresh move that promises a digital boost for Gujarat’s local craftwork, Amazon India has teamed up with the Entrepreneurship Development Institute of India (EDII) and Gujarat’s Cottage and Rural Industries Department. The idea? Propel e-commerce exports straight from the state’s heartland.

What Happened? The partnership zeroes in on the state’s teeming population of weavers, artisans, and small businesses, aiming to give them a spot on Amazon Global Selling, the company’s e-commerce export arm, the company said in a statement.

Gujarat’s MSME minister, Balwantsinh Rajput, shared his enthusiasm: “One of our key priorities has been to boost exports from Gujarat and through this partnership with Amazon, we aim to empower lakhs of MSMEs in Gujarat to embrace e-commerce exports.”

What’s the plan? The Cottage and Rural Industries Department will cherry-pick around 1,000 craftsmen from their Hastkala Setu Yojana programme. Once onboarded, Amazon and EDII will roll out a blended learning model, mixing in-person sessions with online ones. These artisans will get a crash course on e-commerce exports – right from the basics of setting up their online shop on Amazon to leveraging tools that simplify exports.

Amazon India’s Global Trade Director, Bhupen Wakankar, sees this as a golden ticket for the state’s MSMEs, providing them with a global platform to showcase their artistry.

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