Bite-Sized Prices: Domino's Fights Inflation With World's Cheapest Pizza

The world’s largest pizza brand, Domino’s, is combating high inflation in India by offering the world’s cheapest pizza. Priced at 49 rupees, this seven-inch cheese pizza is part of the company’s strategy to retain customers amidst rising prices, as per a Reuters reports.

Domino’s, like other global fast-food giants such as Pizza Hut and Burger King, is adjusting its tactics to weather the inflation storm in India. The companies are hoping that low-price offers will attract customers who might order more add-ons or upgrade.

See Also: Stop With The Password Sharing! Netflix Renews Crackdown In India

Despite the challenging economic conditions, the companies are optimistic about the potential of India’s fast-food market. For instance, Pizza Hut is promoting pizzas starting at 79 rupees ($0.96), which it launched last year and is the brand’s lowest-priced globally. Similarly, McDonald’s launched half-price meals in June.

However, the companies are facing stiff competition from local food joints and street food culture, which offer meals at much lower prices. Despite the challenges, the fast-food industry is expected to grow, albeit at a slower pace, with the pizza, burger, and chicken restaurant market estimated to grow around 15% a year until 2027.

Read Next: Investing ₹10,000 In This Small Cap Stock 3 Years Ago Would Have Made You A Millionaire Today

Engineered by Benzinga Neuro, Edited by Utkarsh Roshan

The GPT-4-based Benzinga Neuro content generation system exploits the extensive Benzinga Ecosystem, including native data, APIs, and more to create comprehensive and timely stories for you. Learn more.

Don't miss a beat on the share market. Get real-time updates on top stock movers and trading ideas on Benzinga India Telegram channel.

Posted In: RestaurantsGeneralDomino’sJubilant FoodWorks