Airbnb, Tourism Ministry Join Forces To Promote Cultural Tourism

Airbnb has partnered with the Union Ministry of Tourism to promote cultural tourism and showcase India’s heritage stays.

What Happened? The collaboration, which is part of Airbnb’s support for the ministry’s “Visit India 2023” initiative, aims to boost inbound tourism.

Under the memorandum of understanding, Airbnb will launch a dedicated “Soul of India” microsite, showcasing India’s rich culture and built heritage to a global audience.

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In addition, Airbnb will assist hosts in untapped tourist areas, helping them promote their homestays and build their hosting capacity.

The company will also focus on responsible hosting practices and train hospitality micro-entrepreneurs in emerging destinations supported by the ministry’s flagship scheme.

“This partnership will contribute to the growth of inbound tourism, create economic opportunities for local communities and position India uniquely on the global tourism map,” Union Tourism Minister G Kishan Reddy said.

Amanpreet Bajaj, Airbnb’s General Manager of India, Southeast Asia, Hong Kong, and Taiwan, believes that this collaboration will unlock economic and social opportunities in Indian tourism while promoting the Incredible India brand to international travellers.

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