India’s homegrown Twitter rival, Koo, has launched its premium feature as a first step to generate revenue. This feature enables creators to earn money from their content by setting up custom subscription plans, and in return, Koo charges a platform fee.

What Happened? Per a Business Standard report, Koo Premium will allow creators to provide exclusive content to their subscribers for a weekly or monthly fee. Koo believes this makes their platform the easiest for posting premium content and generating income.

Creators can label their text, video or photo content and deliver it exclusively to their subscribers. They also have complete autonomy to set their prices and manage their subscription content.

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Currently available only in India, Koo Premium could open doors for creators in a wide range of genres, from artists and financial advisors to wellness experts and musicians. Koo has been trialling this feature with over 20 creators for the past month, and it’s now accessible to creators nationwide.

Since its launch in March 2020, Koo supports content in more than 20 global languages. The app, which has over 60 million downloads and users in over 100 countries, plans to bring verified profiles such as journalists, Bollywood actors, and cricketers on to Koo Premium in the coming months.

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