According to a recent consumer survey by CyberMedia Research (CMR), a popular tech market research firm, 81% of Indian smartphone users now understand the significance of chipsets in their devices. This knowledge extends beyond the tech-savvy, showing a wider appreciation of chipsets’ role among smartphone users.

What Happened? Surachita Deb Sharma, an analyst at CMR, states in a press release, “Users are spending more time online for content creation, consumption, and gaming. They now demand phones that offer superior gaming and imaging experiences. Hence, they’re starting to recognise the importance of smartphone chipsets in enhancing these experiences. This is the challenge that chipset brands are facing as they strive to meet users’ aspirations.”

Three chipset brands — MediaTek, Qualcomm, and Apple — received equal preference among users, each scoring 58 out of 100. Users prefer these brands because they offer better overall device performance, gaming, and imaging experiences.

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MediaTek has seen significant growth in its market share. CMR’s India Mobile Handset Market Report shows that MediaTek held a substantial 48% of the smartphone market in Q1 2023.

Coupled with this market share growth is increased consumer awareness. For example, 72% of consumers know that various smart devices use MediaTek chipsets. Furthermore, 68% know that MediaTek powers foldable smartphones, and 83% are interested in buying such devices.

Chipsets play an essential role in enabling emerging technologies like foldable smartphones, as well as supporting other smart devices, such as AR/VR and automotive. The survey shows that 79% of smartphone users are familiar with foldable smartphones, and half of them are interested in owning one.

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