In an effort to further localise operations, Xiaomi India announced on Monday that it’s partnering with electronics manufacturer Optiemus to start producing wireless audio products in the country.

What Happened? The first local audio gadget will be produced at Optiemus Electronics’ factory in Uttar Pradesh, as per Xiaomi’s statement to Reuters. The company aims to boost the production of locally sourced components by 50% by 2025.

This move comes after the Redmi brand manufacturer recently lost its top position in India’s smartphone market to South Korean rival Samsung.

Xiaomi hasn’t disclosed the specific audio product for production in the Indian factory, but it remains committed to pursuing additional collaborations for an expanded range of product categories.

See also: Why Apple Won’t Manufacture iPads, MacBooks In India Anytime Soon

Although Xiaomi currently manufactures most of the smartphones and TVs it sells in India locally, it did not provide a timeline for when it will commence the production of audio products. Its current offerings in the country include speakers, earbuds, and both wired and wireless headphones.

This initiative aligns with the Indian government’s push for global companies to invest in local manufacturing, a key part of its vision to promote self-reliance within the country.

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