Government-backed e-commerce revolution, Open Network for Digital Commerce (ONDC) aims to reach 100,000 daily retail orders within the next few months.
What Happened? Per a MoneyControl report, this ambitious target, announced at the recent ONDC Elevate event, coincides with the planned release of the next iteration of ONDC’s network design and agreements.
Sources close to the company told the publication that the incoming 1.2 version will notably enhance customer experience with added features. These improvements include better order tracking, a wider range of fulfilment options such as in-store customer pickups, and a more automated grievance resolution process.
The existing 1.1 version, which was a fundamental template to kickstart the network with essential features, debuted in March. The updated 1.2 version is due to roll out in a few weeks.
See also: Will ONDC Topple Zomato, Swiggy? Analysts Say Not Yet
Sources also forecast that after the 1.2 version’s implementation by June, development of the 1.3 version will commence for a September launch, aligning with the festive sales season. The belief is that this 1.3 version will be even more refined, elevating ONDC’s customer experience to rival that of leading e-commerce giants like Amazon and Flipkart.
However, it’s noteworthy that ONDC experienced a significant decrease in retail orders on May 15, dropping by over 50% to around 12,000. This slump followed a reduction in large user discounts on logistics after the network revised its incentives last week.
Read next: Paytm May Give Up Commission To Gain Customers On ONDC
© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.